Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
Top 3 Mistakes SaaS Startups Make in 2025 (And How to Avoid Them)
Building a SaaS startup in 2025? The landscape is more competitive than ever, and success isn’t just about having a great product. Here are the
What is Product Management? A SaaS Company Essential
In a SaaS company, product management plays a critical role in driving business success. Without a strong product management function, companies risk building products that
The Founder vs. CEO Mindset: How to Scale Your SaaS Business
Launching a SaaS business is like launching a rocket—it takes an enormous amount of energy to get off the ground. In the early days, a
Why Do SaaS Startups Fail? Learn How to Avoid Common Pitfalls
The SaaS industry is booming, but success isn’t guaranteed. Many startups fail to gain traction, not because their ideas lack brilliance, but because of missteps
The SaaS Founder’s Guide to Bookkeeping and Financial Management
For many SaaS founders, bookkeeping and financial management can feel overwhelming. Understanding financial roles, choosing the right accounting system, and optimizing tax strategies are all
Standing Out in SaaS: Five Powerful Strategies for Differentiation
In the competitive world of SaaS, differentiation is not just a luxury—it’s a necessity. While being the first in your category can set you apart