Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
How to Build Your SaaS Company for Acquisition
Many founders dream of being acquired—but building a business to sell is very different from building a lifestyle business. If you want to maximize your
Why SaaS Startups Fail—and What You Can Learn From Their Mistakes
If you’re building a SaaS startup, understanding why others fail is one of the smartest things you can do. The good news? The reasons are
How Non-Tech Founders Can Confidently Lead SaaS Startups
Leading a SaaS company without a technical background can be daunting—but it doesn’t have to be. With the right mindset and strategic approach, non-technical founders
Is Accounts Receivable a Current Asset? A Complete Guide for SaaS Founders and Finance Leads
Introduction “Is accounts receivable a current asset?” “Are accounts receivable a current asset?” “Accounts receivable is a current asset—right?” These seemingly simple variations are among
Outbound Lead Generation Services for B2B SaaS: A Comprehensive Guide for Founders and CEOs
Introduction Outbound lead generation is one of the most misunderstood—and misused—growth levers in B2B SaaS. While inbound content and product-led growth get most of the
The Difference Between Bookings and Revenue: What SaaS CEOs Must Understand to Scale
Introduction In SaaS, metrics drive decisions. But few metrics are as misunderstood—or misused—as bookings and revenue. While they’re often used interchangeably in casual conversations, they