Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
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SaaS Sales: The Complete Playbook for $5M–$15M ARR Founders
Most founders treat SaaS sales as a hiring problem. They believe the company is stuck at $5M annual recurring revenue (ARR) because they have not
SaaS Pricing Strategy: The Proven Playbook for Margin Expansion
Most founders treat SaaS pricing strategy as a one-time decision they made when the first paying customer showed up, and they have not seriously revisited
CEO Salary at a Startup: What to Pay Yourself at Every ARR Stage
The CEO salary question at a startup is the most awkward number on the cap table. You set it. You sign the check. You also
Venture Capital Pitch Decks: The 12-Slide SaaS Funding Playbook
Most founders treat venture capital pitch decks like marketing collateral. That is the single most expensive mistake in fundraising. A pitch deck is not a
Investment Thesis Sample: The 40-Word Argument Every SaaS Round Tests
Most founders searching for an investment thesis sample assume they are looking for a fill-in-the-blank document. They are not. They are looking for the one
Multi-Tenancy Architecture: The CEO’s Guide to SaaS Economics
Most CEOs treat multi-tenancy architecture as an engineering decision. That is the most expensive mistake you can make as a SaaS founder. The choice between