Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
Outsourced SDR Teams: The Real Math Behind Renting Your Prospecting
In a SaaStr survey of more than 1,200 SaaS executives, only 7% said an outsourced SDR engagement really worked for them. Another 26% said it
Customer Onboarding: The Revenue Lever Hiding in Your First 90 Days
Most SaaS CEOs treat customer onboarding as a post-sale courtesy — a kickoff call, a few training videos, a check-in email from someone in support.
GRR Meaning: The Essential Gross Revenue Retention Guide for CEOs
If you have ever sat in a board meeting or read an investor’s diligence request list and quietly wondered about the GRR meaning everyone else
What Is ASP in Sales? The Average Selling Price Guide for SaaS CEOs
Here is the uncomfortable truth about ASP in sales: most SaaS CEOs track it as a vanity number on a dashboard, watch it drift up
TAM Slides: How to Build the One Investors and Acquirers Trust
Almost every founder I work with treats the TAM slide in their deck as a formality — a big number with a dollar sign, dropped
SaaS Acronyms: The CEO Guide to the Metrics That Move Valuation
Every SaaS founder I work with eventually hits the same wall: a board meeting, a banker call, or a diligence request where someone fires off