Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
SaaS Unit Economics: Hidden Valuation Secrets
More than half of SaaS founders don’t know their unit economics. If you’re building toward a $50M+ exit, this is a catastrophic blind spot. Unit
SaaS Customer Lifetime Value (LTV) Made Simple
If you run a SaaS company and don’t know your customer lifetime value by segment, you’re making growth decisions in the dark. LTV is the
Escaping the Founder Bottleneck: 5 Ways to Reclaim Your Time and Grow
When startups hit early traction, many founders unknowingly become the biggest blockers to their own growth. In a recent conversation between Victor Cheng and fractional
Mastering the SaaS CEO Mindset for 2025: Why AI-First Thinking is Non-Negotiable
2025 is shaping up to be one of the most disruptive years in SaaS history. With market pressure, economic uncertainty, and the rapid acceleration of
The SaaS Retention Metric You’re Probably Ignoring (But Shouldn’t)
When it comes to SaaS retention, most companies measure the wrong things. They track logins, software uptime, and onboarding completion—but not whether customers actually achieve
The Ultimate Guide on How to Sell SaaS B2B: Proven Strategies for Scaling Your Software Business
If you’re searching for “how to sell SaaS B2B,” you’re not looking for surface-level tips. You’re looking for a complete playbook to attract, convert, and