Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

Series A Funding: What It Takes and Whether You Should Raise
Most founders chase Series A funding as a trophy — proof they’ve “made it.” That framing will cost you. A Series A is not a

Seed Round Funding: The Smart SaaS Founder Guide to Raising Right
Most founders raise their seed round funding at the worst possible moment: when they’re running low on cash and out of options. That’s exactly backwards.

The SaaS Business Model: How the Economics Actually Work
Most explanations of the SaaS business model stop at the definition: software delivered over the cloud, paid for by subscription instead of a one-time license.

Pitch Deck Examples: What Each Slide Must Prove to Investors
Most pitch deck examples you’ll find online teach you the wrong lesson. They show you Airbnb’s ten slides, Uber’s market math, and a gallery of

The Discount Rate for DCF: A SaaS CEO’s Field Guide to Valuation
Two SaaS companies generate the exact same projected cash flows over the next five years. One is worth $37 million. The other is worth $9

Cap Table Explained: The SaaS Founder’s Ownership Playbook
Most founders treat the cap table as a spreadsheet the lawyers handle. That is exactly why so many of them are stunned at the closing
