Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
6 Indirect Distribution Channels for SaaS: Examples + Use Cases (2026)
What is an Indirect Distribution Channel? An indirect channel of distribution is a sales path where a company reaches customers through third-party intermediaries — resellers,
SaaS Revenue Multiples: How to Calculate Yours and Move It
Most founders I work with at $5M to $15M Annual Recurring Revenue (ARR) can quote a number they heard on a podcast — “SaaS revenue
SaaS Financial Model: The Build That Survives Buyer Diligence
Most SaaS financial models are wrong in a way that doesn’t show up until it costs you money. They look polished. The tabs are color-coded.
Growth Hacking SaaS: The Bottleneck-First Playbook for CEOs
Most advice on growth hacking SaaS hands you a list of 50 tactics and tells you to start running experiments. Referral programs. Product Hunt launches.
SaaS Growth Strategy: The 5‑Decision Framework That Actually Scales
Most SaaS companies that stall between $5M and $15M in annual recurring revenue (ARR) don’t have a tactics problem. They have a SaaS growth strategy
SaaS Fees Explained: A Founder Guide to Pricing, Costs, and Margin
Most CEOs at $5M to $15M ARR can name the headline subscription price on their pricing page and almost nothing else. That is a problem,