Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

VP of Sales: When to Hire One, and Why 70% Fail Inside a Year
The first VP of Sales is the single most expensive mis-hire a first-time SaaS CEO makes. SaaStr’s Jason Lemkin, who has watched hundreds of these

Volume Pricing for SaaS: A Margin-First Pricing Playbook
Most founders treat volume pricing as a sales concession — a discount you hand over to close a bigger deal. That framing is exactly why

SaaS Revenue: How It Works, Types, and How to Grow It
Most founders I work with, somewhere between $5M and $15M in Annual Recurring Revenue (ARR), can tell me their revenue number to the dollar. Ask

SaaS Marketing Metrics: The Numbers That Predict Real Revenue
Most marketing dashboards I see at companies between $5M and $15M in Annual Recurring Revenue (ARR) are crowded with the wrong numbers. They track website

MRR Metrics: The 8 Monthly Recurring Revenue Numbers That Matter
Most founders I work with between $5M and $15M Annual Recurring Revenue (ARR) can tell me their Monthly Recurring Revenue (MRR) to the dollar —

B2B SaaS Sales: How to Build a Repeatable Selling Engine
Most founders I work with between $5M and $15M Annual Recurring Revenue (ARR) think their B2B SaaS sales problem is a talent problem. They believe
