Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
Net Revenue Churn Formula: The Metric That Should Be Negative
The net revenue churn formula is the one piece of SaaS arithmetic where a negative answer is the goal. If your number comes back at
Gross Revenue Retention: The SaaS Number Buyers Trust Most
When a private-equity buyer opens a SaaS data room, the first retention number they write down is not your net revenue retention. It is your
Product Market Fit Is Price-Tier, Not Binary
Most SaaS founders think product market fit is a milestone you cross once. You either have it or you don’t. That framing is wrong, and
SaaS COGS: The Complete Allocation + Benchmarks Optimization Guide
If you’re building a SaaS company at $5M–$15M ARR, one of the highest-leverage metrics you can master is SaaS COGS (Cost of Goods Sold). Get
The SaaS Customer Success Metric That Predicts Churn
The most important SaaS customer success metric is not the one your CS team reports on every Monday. It is not logins, NPS, time-in-app, ticket
The Non-Technical SaaS Founder’s Operating Manual
The most valuable SaaS companies in the last decade were not built by the best engineers. Stripe, Atlassian, Calendly, and HubSpot were each shaped by