Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

The Net Profit Formula Every SaaS CEO Should Master in 2026
The net profit formula is the one piece of accounting math that decides whether your SaaS company is a business or an expensive hobby. Net

EBIT: What It Means for Your SaaS Company and Its Valuation
Two SaaS companies report the same $1.2 million of net income. One is a clean, efficient operating business that happens to carry a loan. The

Compound Annual Growth Rate: The SaaS CEO Guide to CAGR
The compound annual growth rate is the single number that turns four messy years of revenue into one clean line an investor can read in

Cash Runway: The Essential SaaS CEO Guide to Buying More Time
Your cash runway is the number of months you have left before the bank account hits zero. It is the single most important number a

Cash Burn Rate: The Essential SaaS CEO Guide to Managing Runway
Your cash burn rate is the one number that tells you the exact date your company goes bankrupt. Not approximately. Exactly. If you have $1

Burn Multiple: The SaaS Capital Efficiency Metric Acquirers Check
Your burn rate tells you how fast cash is leaving the building. The burn multiple tells you whether that cash is buying anything worth having.
