Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong

Most founders reach for pen­e­tra­tion pric­ing for exact­ly the wrong rea­son: they are afraid to charge full price, and a low launch num­ber lets them

Most of what gets writ­ten about the board meet­ing agen­da was writ­ten for the cor­po­rate sec­re­tary of a bank or a non­prof­it — a com­pli­ance

Most of what gets writ­ten about the board retreat was writ­ten for a non­prof­it exec­u­tive direc­tor try­ing to get a vol­un­teer board to bond over

Most B2B SaaS mar­ket­ing bud­gets are grad­ed on the wrong num­ber. The team reports traf­fic, impres­sions, and “brand lift,” and the CEO nods along because

Rev­enue recog­ni­tion is the account­ing rule that decides when the mon­ey a cus­tomer pays you actu­al­ly counts as rev­enue on your income state­ment — and

A con­vert­ible note is a loan an investor makes to your start­up that is designed nev­er to be repaid in cash — instead, it con­verts