Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

Startup Roadmap: The Exit-Driven Plan for SaaS Founders
Most of the startup roadmap advice you will find online was written for someone who isn’t you. It walks a first-time entrepreneur from “I have

SaaS Sales Efficiency: The Metrics That Decide Your Growth Ceiling
Sales efficiency is the single number that decides whether pouring more money into sales makes you richer or just busier. It answers one blunt question:

SaaS Benchmarks: The Numbers That Actually Predict Your SaaS Exit
Most SaaS CEOs running a $5M to $15M business cannot tell you, off the top of their head, whether their numbers are good. They know

The Net Profit Formula Every SaaS CEO Should Master in 2026
The net profit formula is the one piece of accounting math that decides whether your SaaS company is a business or an expensive hobby. Net

EBIT: What It Means for Your SaaS Company and Its Valuation
Two SaaS companies report the same $1.2 million of net income. One is a clean, efficient operating business that happens to carry a loan. The

Compound Annual Growth Rate: The SaaS CEO Guide to CAGR
The compound annual growth rate is the single number that turns four messy years of revenue into one clean line an investor can read in
