Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

SaaS Growth Strategy: The 5‑Decision Framework That Actually Scales
Most SaaS companies that stall between $5M and $15M in annual recurring revenue (ARR) don’t have a tactics problem. They have a SaaS growth strategy

SaaS Fees Explained: A Founder Guide to Pricing, Costs, and Margin
Most CEOs at $5M to $15M ARR can name the headline subscription price on their pricing page and almost nothing else. That is a problem,

Risk of Churning: The Early-Warning System Every SaaS CEO Needs
The risk of churning is not a number you discover after a customer cancels. It is a pattern of signals that show up 60 to

MRR Churn: How to Calculate It, Diagnose It, and Fix It
Most SaaS founders I work with at $3M to $15M Annual Recurring Revenue can quote their MRR. Far fewer can tell me what their MRR

Localized Pricing for SaaS: The Geographic Playbook That Lifts Margin
Localized pricing is the practice of charging different prices for the same SaaS product in different geographic markets — based on local purchasing power, competitive

Enterprise SaaS Sales: The Field Guide for $5M–$15M ARR CEOs
Enterprise SaaS sales is where most $5M–$15M ARR companies decide their future — and where roughly two out of three of them quietly stall. The
