A SaaS (software as a service) company hosts applications on the cloud and makes them accessible to end-users with subscription-based pricing models. As the end-user, all you need to do is log into your account remotely and access the software. Thus, you don’t need to obtain a license or invest in IT infrastructure to host SaaS solutions.
SaaS services have become popular with businesses that require scalable, flexible, and cost-effective software solutions. Moreover, most mainstream SaaS products offer a level of security that would be very expensive to achieve independently.
In this article, I’ll cover 25 examples of SaaS companies:
For each of these companies, we will discuss:
- Who Are They?
- What Do They Do?
- Background
- Revenue and Growth
- Target Customer
- Unique Offerings
Top Examples of SaaS Companies
Who Are They?
As a global leader in developing computer software and applications, Microsoft is popularly known for its Microsoft Windows assembly of operating systems.
What Do They Do?
Though they have diversified into hardware products, Microsoft is best known for licensing and supporting software products. It derives most of its SaaS business from Microsoft 365, which offers a range of services for commercial users, including hosted email and web conferencing.
Background
Microsoft is the creation of childhood friends Bill Gates and Paul Allen. In 1975, they used their skills in computer programming to launch the company in New Mexico. Microsoft later moved to Washington in 1979 and launched its IPO in 1986.
Revenue and Growth
The computer software giant has a global SaaS market share of about 20% and posted $211.9 billion in revenue in the fiscal year 2023.
Target Customer: B2B, B2C
Microsoft products power modern businesses in areas like communication and productivity. Top industries that partner with Microsoft include construction, healthcare, IT services, and real estate. In addition, the company has personal computing products and services used by millions of people worldwide.
Unique Offerings
Microsoft has increasingly focused on cybersecurity to protect its products and services from cybercrime. The company’s cybersecurity efforts include collaborating with security vendors and investing $20 billion over five years to make its products breach-proof.
Who Are They?
Salesforce is a SaaS company that has successfully deployed cloud-based customer relationship management (CRM) software. The company prides itself on being an innovative firm and has become a global leader in the CRM industry.
What Do They Do?
Salesforce has a multitude of services that help companies connect with customers and partners. Its cloud segments include the Analytics Cloud, Marketing Cloud, and Sales Cloud. With these services, Salesforce is primarily concerned with helping businesses understand customer needs and wants in order to enhance brand loyalty.
Background
Salesforce is a public SaaS company based in San Francisco, California. Founded by ex-Oracle executive Marc Benioff, along with Parker Harris, Frank Dominguez, and Dave Moellenhoff, it had its initial IPO in 2004.
Revenue and Growth
The company’s price per share has increased steadily over the years, impressing investors and establishing the company among the largest in the U.S. by revenue. Its annual revenue topped $31 billion in its 2023 fiscal year, and Benioff’s new goal is to reach over $50 billion in revenue by 2026.
Target Customer: B2B
Over 150,000 companies use the Salesforce CRM platform, including Adidas, T-Mobile, and American Express. Many businesses, from startups to Fortune 500 companies, use Salesforce to connect with customers.
Unique Offerings
Salesforce regularly provides fresh innovations to make their customers more competitive. The company intends to make the internet of things, artificial intelligence (AI), robotics, and other technologies more accessible and easier to use.
Who Are They?
Available through a subscription, the Adobe Creative Cloud is a comprehensive array of Adobe computer software and mobile applications. Previously, creatives paid a one-time fee to purchase Adobe’s programs like Photoshop and Lightroom.
What Do They Do?
Adobe Creative Cloud is a SaaS company that provides cloud-based design, web development, video editing, and other creative programs. You can subscribe for a single program or for a bundle of two or more, and the monthly fee depends on the number of programs you subscribe for.
Background
Adobe announced Creative Cloud in 2011 and released a version of the Creative Suite that year. At the time, users could still make a one-time purchase to own the software. In 2013, Adobe announced that new versions of the software would only be released through the Creative Cloud, meaning that they would only be available with a subscription.
Adobe Inc. owns Creative Cloud, and it is a public software company with headquarters in San Jose, California.
Revenue and Growth
The company’s cloud products generated revenue of $19.41 billion in the fiscal year 2023, showing a constant growth of over 13%.
Target Customer: B2B, B2C
Creative Cloud has plans for individuals, businesses, students, teachers, schools, and universities. Offerings include software for design, photography, web, UX, video, and social media applications.
Unique Offerings
An Adobe Creative Cloud subscription earns you additional services to facilitate your creative projects. These services include 20 GB of cloud storage, access to its font library, and a customizable portfolio website through Adobe Portfolio.
Who Are They?
Google Workspace is an array of cloud computing services, collaboration tools, productivity apps, and software created by Google.
What Do They Do?
There are multiple products under Google Workspace, including Gmail, Drive, Hangouts, Currents, and Docs. Business users get custom domains, cloud storage, 24/7 support, and admin tools.
Background
Google launched this set of apps for businesses in 2006. In 2016, it was called “G Suite,” and was rebranded again in 2020 to “Google Workspace.” At that time, it also changed the icons for some of its products.
Revenue and Growth
Google Workspace has two billion active monthly users, and six million businesses were paying for its platform in 2020. In 2021, Google Cloud generated $33 billion in revenue, which amounted to over 10% of Google’s total revenues.
Target Customer: B2B, B2C
Google Workspace provides an array of productivity tools to help businesses succeed. These tools are especially great for small businesses in need of cloud storage, custom emails, and office applications.
Unique Offerings
The collaborative features on Google Workspace have made the service stand out in recent years. Moreover, Google continues to invest heavily in the service to make it more user-friendly and robust.
Who Are They?
Zoom is a cloud-based platform for videoconferencing. It became hugely popular in 2020 due to the rise of remote work during the COVID-19 pandemic.
What Do They Do?
Zoom facilitates one-on-one meetings, group videoconferences, recording, and screen sharing. Zoom is compatible with iOS, Windows, Mac, and Linux, and you don’t need an account to attend Zoom meetings.
Background
In 2011, Eric Yuan left his position as a corporate vice president at Cisco Webex. With over 40 employees, he ventured into the video telephony market. Investors were hesitant, and Zoom only raised $3 million in seed money in its first year. Subsequently, Zoom partnered with B2B collaboration software vendors and integrated with Skype, Salesforce, and Slack. In 2019, Zoom launched its IPO and was valued at about $16 billion by the end of its initial trading day.
Revenue and Growth
Target Customer: B2B, B2C
Although Zoom is primarily used to connect remote employees, it is also used by individuals to connect with families and friends.
Unique Offering
Zoom has become immensely popular because it is easy to use. Further, it offers various conferencing solutions on a single platform.
Who Are They?
This Canadian eCommerce platform is designed for small and midsize organizations to track and manage inventory and process payments and orders.
What Do They Do?
Essentially, Shopify hosts your online store and processes payments for you. The platform helps you organize your store’s layout via themes and modify its appearance. Additionally, you get insights and analytics on page visitors and overall business performance to serve consumers better.
Background
Tobias Lütke and Scott Lake launched Shopify in 2006 after being dissatisfied with the eCommerce products on the market. Its shares are traded in Toronto and New York, and its headquarters are in Ontario, Canada.
Revenue and Growth
Over one million businesses in about 175 countries use the platform, which generated $7 billion in revenue in the fiscal year 2023.
Target Customer: B2B
Shopify has long been a reliable service for direct-to-consumer businesses, and it has since forayed into the B2B market with Shopify Plus.
Unique Offering
Shopify supports up to 20 languages, making it convenient for eCommerce stores to sell to a global consumer base.
Who Are They?
Slack is a cloud-based platform for business communication that offers real-time messaging, archiving, and videoconferencing for teams.
What Do They Do?
Slack functions as a direct messaging platform for personal and professional use. In a workplace setting, it reduces emails and meetings by providing a single, easy-to-use means of communication.
Background
From 2009 to 2011, Tiny Speck, the startup that created Slack, received investor funding and launched a computer game called Glitch. Slack was initially an internal collaborative tool used while creating Glitch, but the game itself was short-lived. Subsequently, Tiny Speck renamed itself Slack Technologies and launched Slack in 2014. It then went public in 2019.
Revenue and Growth
Slack wrapped its fiscal year 2022 with 35 million daily users and one million businesses who use the program. The total revenue was $1.2 billion.
Target Customer: B2B
Slack prides itself on being able to streamline workplace communication.
Unique Offering
Slack combines an intuitive user interface and instant messaging system, complete with vibrant colors and emojis. Further, Slack users can integrate hundreds of apps and tools, including Google Analytics, Salesforce, and Mailchimp.
Who Are They?
Zendesk is a customer service company that provides a platform and tools for firms to establish and maintain customer relationships.
What Do They Do?
Zendesk provides customizable features for companies to build customer service portals, online communities, and knowledge bases. By bringing all your customer interactions to one place, Zendesk makes it easy to monitor customer service metrics.
Background
Zendesk began in a Copenhagen loft in 2007. The company moved to San Francisco in 2009 and launched its IPO in 2014.
Revenue and Growth
Target Customer: B2B
Zendesk provides a powerful and scalable CRM platform for businesses of any size. It attracts users from all kinds of industries, including hospitality, software, manufacturing, and business services.
Unique Offering
Zendesk integrates AI and machine learning in its products to help companies be proactive with customers.
Who Are They?
Dropbox offers cloud storage services that users can access on Windows, Linux, macOS, Android, and iOS.
What Do They Do?
The primary goal of Dropbox is to let people access documents and collaborate in the easiest way possible. Users can create a special folder on their devices, from which they can access documents on different devices via the cloud.
Background
Dropbox is among the most successful investments of technology startup accelerator Y Combinator. The idea for a cloud file hosting service was conceived in 2007 by MIT students Drew Houston and Arash Ferdowsi. Since then, Dropbox has amassed 500 million users and 200 thousand business clients.
Revenue and Growth
The company boasts a valuation of about $9 billion. Its revenue was $2.5 billion in 2023, a 7.6% increase year over year.
Target Customer: B2B, B2C
Dropbox has plans that suit individuals, small businesses, and large firms.
Unique Offering
Dropbox is building the first smart global workspace, where users can access their essential tools and content in one organized space.
Who Are They?
ServiceNow provides a cloud-based computing platform for enterprises from its headquarters in Santa Clara, California. It was named number one on Forbes’ compilation of “The World’s Most Innovative Companies 2018.”
What Do They Do?
ServiceNow offers workflow and customer management solutions, and it lets users create service-oriented business apps across the enterprise.
Background
ServiceNow began as Glidesoft, Inc., founded in 2003 by Fred Luddy. Luddy remained the sole employee until mid-2005, and he focused on creating the software that the business would provide. ServiceNow launched its IPO in 2012.
Revenue and Growth
In 2023, ServiceNow posted a 23.5% year over year growth and reached $8.9 billion in revenues.
Target Customer: B2B
ServiceNow is popular in businesses with 50 to 200 employees and $1 million to $10 million in revenue.
Unique Offering
The company’s AI capabilities and robust reporting tools make it stand out from other IT service management providers.
Who Are They?
Workday offers cloud-based enterprise applications for HR, planning, and finance. It helps companies adapt to a fast-changing digital world.
What Do They Do?
Workday provides a suite of financial management and human capital management (HCM) solutions for companies to optimize the processes within those departments.
Background
Workday was previously named North Tahoe Power Tools, Inc. and changed its name in 2005. Headquartered in Pleasanton, California, it launched its IPO in 2012.
Revenue and Growth
Workday has recorded strong revenue growth in recent years, with revenues topping $6.22 billion in 2023.
Target Customer: B2B
Workday targets businesses in various industries, including financial services, technology, retail, healthcare, and business and professional services.
Unique Offering
Workday stands out for its workplace culture, which embraces diversity, supports employee wellbeing, and encourages an agile career. As a result, Workday enjoys a high customer satisfaction rating.
Who Are They?
Atlassian is an innovative software company that offers tools for project tracking and collaboration. It helps teams stay on target and communicate about which stage a project is in.
What Do They Do?
Atlassian develops collaboration, issue tracking, and development software for business teams. Its products include Jira Align and Trello for managing workflows, Confluence for content collaboration, and Jira Software for project organization.
Background
The history of Atlassian began with Australian graduates Mike Cannon-Brookes and Scott Farquhar. They launched Atlassian with the goal to create software that helps businesses work better. Its headquarters are in Sydney, Australia, although its parent company has a registered address in London.
Revenue and Growth
Atlassian’s culture of innovation helped its revenues grow at an average annual rate of 40% between 2012 to 2020. This innovation has also led to partnerships with brands like NASA and Tesla. In the fiscal year 2021, it posted revenues of
$3.5 billion.
$3.5 billion.
Target Customer: B2B
Atlassian products are popular among project managers who want to manage their teams efficiently.
Unique Offering
Unlike other SaaS companies, Atlassian does not spend a lot of money on marketing. Instead, it relies on its remarkable products to drive customer growth.
Who Are They?
Mailchimp doubles as an email marketing service and marketing automation platform.
What Do They Do?
Mailchimp sends automated messages and marketing emails to support marketing campaigns. In addition, users get reports and analytics to evaluate the success of marketing programs.
Background
Mailchimp has been offering email services since 2001, when Ben Chestnut, Dan Kurzius, and Mark Armstrong founded it. It is privately-owned and has not sought venture capital funds.
Revenue Growth
Mailchimp has 14 million users and a 72.7% share of the market for email marketing services. It recorded $800 million in revenue in 2020.
Target Customer: B2B
Mailchimp empowers millions of small business owners to grow their ventures using sophisticated email software.
Unique Offering
The company announced a full marketing platform for small organizations in 2019. The new platform helps companies track customer leads and manage social media, among other benefits.
Who Are They?
Intuit is an American SaaS company that focuses on financial software. Its TurboTax product is the top-selling tax software in the U.S.
What Do They Do?
Intuit provides financial management solutions for businesses and individuals. Its products include the accounting program QuickBooks for small businesses, the tax preparation app TurboTax, the credit score program Credit Karma, and the email service Mailchimp..
Background
In 1983, Scott Cook got the idea to develop a program that could manage his household finances. He collaborated with Tom Proulx to create the first Quicken program, which they used to launch Intuit. Following the launch, sales of Quicken exploded, and it became a top-selling personal finance application. However, Microsoft started competing aggressively with Quicken, forcing Intuit to diversify its products.
Revenue and Growth
Intuit never stops listening to its customers, and its customer-focused products helped it post $14.4 billion in revenue in 2023, up 13%.
Target Customer: B2B, B2C
Intuit has long targeted individuals and small businesses with anywhere from 20 to 250 employees.
Unique Offering
Intuit is committed to helping small business owners grow, and it continues to tailor its products to meet the needs of this community.
Who Are They?
Square is an American mobile payment and financial services company. It provides a suite of business software, small business services, and POS (point-of-sale) systems.
What Do They Do?
Millions of small businesses use Square to track sales and inventory, accept credit card payments, and access analytics. The company’s primary goal is to simplify POS solutions, which have long been expensive and complicated.
Background
Jack Dorsey and Jim McKelvey launched Square in 2009 in a small office in St Louis. It went public in 2015 and is now headquartered in San Francisco, California. In 2021, Square changed to Block, Inc.
Revenue and Growth
Square ended 2022 with $17.5 billion in revenue, as it continues to expand its integrated services for processing payments, transferring funds, and developing eCommerce.
Target Customer: B2B
Square is available to companies of all sizes, and small businesses love that its platform features online ordering, POS software, and payments.
Unique Offering
Square allows people to trade bitcoin on its Cash App and invests in the currency itself.
Who Are They?
Amazon Web Services is a subsidiary of Amazon that offers cloud computing platforms and application programming interfaces (APIs).
What Do They Do?
The subsidiary provides technology services like storage, databases, and computing power on a subscription basis. In other words, users have a virtual cluster of computers at their disposal to use at any time.
Background
AWS was in development from the early 2000s, and its first infrastructure service, Simple Queue Service (SQS), was launched as a beta in 2004. By 2010, all of Amazon’s retail sites had moved to AWS.
Revenue and Growth
Target Customer: B2B
AWS markets its cloud computing services to companies and government agencies. Some of its notable customers include Netflix, NASA, and the U.S. Navy.
Unique Offerings
AWS has more than 200 products and services in technologies like networking, analytics, computing, databasing, management, and machine learning. These products can help your company innovate and become more agile.
Who Are They?
Based in San Francisco, DocuSign helps individuals and small and midsize enterprises prepare, sign, and act on digital agreements.
What Do They Do?
DocuSign operates an electronic signature platform that helps businesses manage documented transactions, such as authentication and identity management. In addition to its eSignature technology, DocuSign offers Contract Lifecycle Management (CLM) to automate the workflow across the agreement process.
Background
DocuSign was launched in 2003 by Court Lorenzini, Eric Ranft, and Tom Gonser. Its first client was zipLogix, which integrated DocuSign’s platform into its real estate forms in 2005.
Revenue and Growth
The company recorded strong growth in 2022, reaching almost $2.5 billion in revenues thanks to the popularity of remote work.
Target Customer: B2B
DocuSign is popular among computer software companies and businesses in real estate, financial services, and healthcare.
Unique Offerings
DocuSign enables transactions anytime on any device and offers native mobile apps for iOS, Windows, and Android.
Who Are They?
Veeva is an American provider of cloud-computing services in heavily regulated markets like live sciences, pharmaceuticals, and cosmetics.
What Do They Do?
Veeva primarily builds software with the goal to become a strategic partner to the companies it serves. It helps businesses maintain compliance and streamline research and development to take products to markets faster.
Background
Peter Gassner and Matt Wallach founded Veeva in 2007, and it’s headquartered in Pleasanton, California. In 2021, Veeva made history as the first publicly traded company to convert to a public benefit corporation. The move reaffirmed Veeva’s commitment to offering the best cloud-based software for companies in the global life sciences industry.
Revenue and Growth
Target Customer: B2B
Veeva is widely used by healthcare and pharmaceutical companies to facilitate end-to-end processes more effectively and operate with greater agility.
Unique Offering
Veeva offers more than 25 applications in critical areas like regulatory, branding, quality, and clinical. As a result, its customers can survive the increasingly changing quality standards and regulatory requirements.
Who Are They?
Cambridge-based HubSpot is a sales, marketing, and customer service platform that enhances a company’s online marketing efforts.
What Do They Do?
HubSpot creates inbound marketing software and tools for CRM, lead generation, social media marketing, search engine optimization, web analytics, and content management. By using HubSpot’s platform, you can attract visitors to your website and convert leads.
Background
MIT students Brian Halligan and Dharmesh Shah founded HubSpot under the premise that traditional marketing was broken. The founders wanted to develop a marketing platform for businesses to deliver refreshing customer experiences.
Revenue and Growth
The platform is supported by over 600 integrations and reached $2.1 billion in annual recurring revenue in 2023.
Target Customers: B2B
HubSpot targets companies that need fully integrated digital marketing tools, but its platform is open to anyone who wants to sell online.
Unique Offering
It is easy to integrate HubSpot with hundreds of other tools, such as Facebook Ads, Slack, Zendesk, Shopify, and Eventbrite.
Who Are They?
Okta is a cloud-based software that provides secure user authentication and access management services. Its main goal is to create a world where anyone can safely access any technology.
What Do They Do?
Okta is an identity management platform for businesses, government agencies, non-profits, and more. It offers multiple products and services to facilitate secure user access to applications.
Background
It was founded in 2009 by ex-Salesforce employees and now offers over 7,000 pre-built integrations to infrastructure and application providers.
Revenue and Growth
Okta’s 2023 revenue was about $1.86 billion, an increase from about $800 million in 2021. The company’s year over year growth percentage is 44%.
Target Customer: B2B
Okta is popularly used in the healthcare and education industries to protect data and manage identities.
Unique Offering
Okta customers enjoy the Single Sign-On feature for cloud applications as well as on-premises solutions. Moreover, Okta’s platform integrates smoothly with office technologies like Microsoft 365.
Who Are They?
Twilio is a San Francisco-based cloud communication platform that lets software developers build, operate, and scale communication functionality within software applications.
What Do They Do?
Twilio allows developers to add video, messaging, and voice features into their applications. Its APIs are easy to use but powerful enough to support demanding applications.
Background
Evan Cooke, Jeff Lawson, and John Wolthuis founded Twilio in 2008. Initially, it was headquartered in Seattle, but it later moved to San Francisco. It filed for IPO in 2016, and shares increased 92% on the initial trading day.
Revenue and Growth
Twilio had more than 305,000 active customer accounts in 2023. For the fiscal year 2023, revenues hit
$4.15 billion.
$4.15 billion.
Target Customer: B2B
Most of Twilio’s customers are companies with ten to 50 employees and $1 million to $10 million in revenue. However, the platform is for any company that wants to reinvent its customer interactions.
Unique Offering
Twilio partners with dozens of major and minor wireless carriers worldwide so that developers don’t have to write code for every network.
Who Are They?
Paycom is based in Oklahoma, and it started providing online payroll services in 1998. However, it has expanded its offerings to include human resource management, expense management, onboarding, and document storage. Fortune magazine has recognized Paycom among the fastest-growing public companies in the world.
What Do They Do?
Paycom provides comprehensive cloud-based HCM software for HR and payroll processes. Businesses using the Paycom platform can pay employees on time, automate core functions, and manage talent.
Background
Chad Richison founded Paycom in 1998 after working in the payroll processing industry. Its headquarters are located in Oklahoma City, and it employs 4,200 employees.
Revenue and Growth
Target Customer: B2B
Paycom is popular among companies with 50 to 2,000 employees but has also expanded its sales efforts to target companies with up to 5,000 employees. Top industries using Paycom include health care, civic and social organizations, computer software, and non-profit organizations.
Unique Offering
All of Paycom’s tools live in one software and are built by the company. In contrast, other online payroll providers partner with third parties or use third-party software, which often results in inefficient products.
Who Are They?
RingCentral is an American provider of cloud-based communications solutions for businesses. The platform’s primary features include conferencing, long-distance calling, and messaging.
What Do They Do?
RingCentral simplifies work-related communication by combining several forms of communication — email, messaging, video calls, etc. — into an all-in-one solution. Employees can even use it on their own cell phones. Thus, businesses can work seamlessly across the world, and you can connect all employees with a single system.
Background
Vlad Vendrow and Vlad Shmunis founded RingCentral in 1999 after Motorola purchased the company they worked for, Ring Zero Systems. However, it was not until 2006 that RingCentral got its first round of venture capital funds. It launched its IPO in 2013.
Revenue and Growth
RingCentral continues to record steady growth thanks to the popularity of remote work. It topped $2.2 billion in revenue in 2023.
Target Customer: B2B
RingCentral is popularly used by computer software companies and small and midsize businesses in other industries like healthcare, financial services, and real estate.
Unique Offering
RingCentral offers an easy-to-use platform for employees to access digital tools on any device no matter where they are.
Who Are They?
This American software company provides a subscription-based online billing and management platform that helps companies automate billing, collection, and subscription payments.
What Do They Do?
Zuora’s main product is the Zuora Central Platform, which helps businesses optimize components of the subscription lifecycle, including billing and subscription management. Other services include Zuora Collect to collect payments and Zuora Billing to simplify recurring billing operations.
Background
Zuora was founded in 2007 by SaaS veterans from Webex and Salesforce. The founders wanted to create cloud-based billing software that rid online businesses of the need to create their own billing systems. It became a public company in 2018 with a $1.4 billion evaluation.
Revenue and Growth
Zuora recorded revenue of $396 million in the fiscal year 2023, which was an increase of 14% year over year.
Target Customer: B2B
Zuora targets companies with subscription-based business models that want to automate recurring billing and collections.
Unique Offering
In 2021, Zuora launched Zuora Collect AI, which leverages machine learning technology from billions of dollars in transactions. The company promises that this smart application can help companies recover up to 20% more subscription revenue.
Who Are They?
Coupa Software, headquartered in California, is a technology platform that offers business spend management (BSM) solutions.
What Do They Do?
Coupa Software helps teams in procurement and finance monitor indirect spending and generate savings. Its platform unifies supply chains, payments, procurements, and treasury in a single interface.
Background
Noah Eisner and Dave Stephens, ex-Oracle employees, founded Coupa Software in 2006. It went public in 2016 and raised more than $133 million on the first trading day.
Revenue and Growth
Coupa Software’s annual revenue is $725.3 million reported in 2021, an increase of 39% compared to 2020.
Target Customer: B2B
Most businesses that use Coupa Software have more than ten thousand employees and $1 billion in revenue. Top industries include computer software, IT services, retail, and financial services.
Unique Offering
Coupa Software analyzes vast amounts of transactional expense data and identifies inefficiencies and spending patterns. The resulting insights can help you make better procurement decisions that can lower costs.
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