Victor Cheng

The Secret to Retaining Customers: 3 SaaS Metrics You Can’t Ignore

Customer retention is the lifeblood of any SaaS business. While acquiring new customers is crucial, keeping them engaged and satisfied ensures long-term success. So how can you maximize retention? By tracking these three key metrics. 1. Gross Revenue Retention (GRR) Your GRR tells you how much revenue you’ve retained from existing customers over a year.

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