Victor Cheng

When building and scaling a SaaS company, it’s easy to fall into common product development traps. These mistakes often lead to lost revenue, unhappy customers, and high churn. Here are four crucial SaaS product mistakes and how to avoid them: 1. Not Defining Your Ideal Customer Profile (ICP) Trying to build a product for everyone […]

Being a non-technical founder in a tech-driven startup—especially in SaaS—isn’t a disadvantage, but it does require a unique approach. The most successful non-tech CEOs share several key traits and strategies that set them apart. 1. Embrace Self-Awareness The most essential skill? Knowing what you’re not good at. High self-awareness allows non-technical founders to avoid critical

Venture capital (VC) can seem like the holy grail for SaaS founders. The allure of fast funding and rocket-speed growth is powerful—but it comes with strings many don’t see until it’s too late. Let’s break down the four major reasons why VC might not be right for you. 1. Misaligned Incentives VC firms aim for

Finding product-market fit is one of the most critical steps for any SaaS startup, yet many founders make costly mistakes along the way. Understanding these common pitfalls can help ensure your business is built on a strong foundation. Here are the four biggest mistakes startups make when trying to achieve product-market fit and how to

Launching a SaaS startup is exciting, but the reality is that most founders struggle—especially in the early stages. If you’re feeling stuck, you’re not alone. Most SaaS failures boil down to five core issues. Let’s break them down and explore how to fix them. 1. No Market Demand = No Business One of the biggest

Marketing a SaaS product is challenging, but many businesses make the same common mistakes. Instead of driving engagement and conversions, they confuse potential customers with jargon, overload them with product features, and fail to communicate a clear value proposition. So how do you market your SaaS the right way? Let’s break it down. What NOT