Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
What is SaaS (Software as a Service)?
Software as a Service (SaaS), sometimes known as cloud application services, is a software distribution and licensing model where the software is hosted on the
Top 17 CFO Services [2024]
For businesses and startups, the chief financial officer (or CFO) role is essential, as are the CFO services they provide. Outsourcing CFO services is a
5 Questions to Ask to Improve CEO Skills
As market conditions and capital availability change, it has become much more obvious which management teams and CEOs have been managing effectively and which have
The Key Differences between ARR and NRR
In SaaS businesses, you see a lot of acronyms. This article focuses on two specific acronyms: ARR and NR. They are often used in the
6 Indirect Distribution Channels (for SaaS)
Today, I’ll be talking about indirect sales channels, or indirect distribution channels, for SaaS businesses. To kick off, realize that there are two different categories of
Direct Distribution Channels or Sales Channels
Today, I’ll be talking about direct distribution channels, or direct sales channels, for SaaS businesses. As a reminder, there are two different categories of distribution