About Victor Cheng

Television Appearances

Bank Marketing in Recession

Fire Sale Marketing in the Auto Industry

Marketing Stunts Gone Wrong

Articles by Victor Cheng

• Fortune Small Business: Smartphone Showdown
• Entrepreneur: The Salary Dilemma: Should You Be Open About Employee Pay?
• Entrepreneur: 3 Ways to Find Your Perfect Board of Advisors
• Entrepreneur: How Your To-Do List Can Boost Your Bottom Line
• Entrepreneur: 3 Signs You Need to Take a Pay Cut
• Entrepreneur: Leadership Playbook: 3 Ways to Coach, Not Criticize, Employees
• Entrepreneur: 5 Ways to Keep Employees From Checking Out on the Job
• Entrepreneur: How to Get Everything Done by Doing Less

Media Appearances

• TIME Magazine: Black Friday Shopping: Discounting but No Panic
• Entrepreneur: Five Signs You’re Losing a Sale – And How to Save It
• Entrepreneur: How to Stage a Small Business Comeback
• Entrepreneur: To See or Not to See?
• Inc Magazine: How to Evaluate Your Company’s Financial Position
• Inc Magazine: Wall Street vs. Main Street
• The Wall Street Journal: How Small Business Can Survive and Thrive in Economic Hard Times
• The Wall Street Journal: Tough Times Call for New Ideas
• MSNBC: Small Firm’s Job-Growth Role May Be Overstated
• Forbes: Five Ways to Build a Virtual Company
• Harvard Business Review: Is Freelancing Right for You?
• MarketWatch: Small Firms Grow, Even Thrive, by Adopting New Strategies to Outlast Recession
• TheStreet.com: The Top 12 Pitfalls of Starting a Business
• Monster.com: Stimulus Creating Self-Employment Opportunities
• Smart Money: 5 Survival Tips for Entrepreneurs
• Vending Times: How to Find New Opportunities
• The Wall Street Journal: Acing Tricky Questions
• Quartz Magazine: Consultant, Consult Thy Self
• Examiner: Monitor Group Files for Bankruptcy
• The Wall Street Journal: McKinsey Tries to Recruit Mothers Who Left the Fold

Radio Interview Clips

• CBS Radio Network: Recession Proofing Your Business
• The Small Business Advocate Show w/Jim Blasingame (A Top 100 Radio Talk Show),
• ABC Radio Network: Credibility & Confidence Issues During The Wall Street Crisis
• ESPN Radio Network, Viewpoint with Jean Dean: Image and Branding in the Credibility Age
• WRVA: Business Strategies for Surviving a Recession

Social Media

• Victor Cheng on Facebook
• Victor Cheng on Google+
• Victor Cheng on Twitter
• Victor Cheng on Linked In